Very rarely would I ever use the words 'poetry' and 'advertising' in the same sentence, but if I ever did, it might be to describe this Sony Bravia commercial—which I discovered thanks to Bobkat—featuring hundreds of plasticine bunnies taking over Manhattan.
As quoted from Gothamist: "The ad's director said it was technically the most difficult thing he's done, 'It is an incredibly difficult situation to control. You have New Yorkers wandering through frames and you have no say over it because we're doing it for real.' It took 2.5 tons of plasticine, 40 animators three weeks to choreograph the bunnies, and 100,000 images for the 60-second spot." The ad, which was filmed over three weeks this summer, also features a crashing wave, a whale, and lots of New Yorkers."
I'd say it was well worth the effort.
November 22, 2007
Can this be called poetry?
Subscribe to:
Post Comments (Atom)
17 gave their feedback:
What fun it would have been to be on the creative team that not only came up with the idea, but sold it to the client. Now, that was a piece of art!
Fun stuff you find.
why does it makes perfect sense to me that tons of plasticine should take precedence on people trying to get to their jobs?
Do I sound jaded? bitter? fed up? or just
uugwyl?
That was amazing. Though I can see that it would have been a pain for those trying to navigate their way to work. But still worth it.
Gorgeous. I loved it. Thanks for sharing.
This is just gorgeous and playful and memorable. If all advertisements were of this quality, life would be more fun.
You are like one of those people who always finds great things at a flea market, only you do it in the blogosphere.
Part of me is admiring the artistry that went nto this. The other part is thinking about all the thousands of dollars that were probably spent just putting this commercial together. I so want to continue with amarketing major, but I think I live in the wrong part of the country for it to be worth it. I'm seriously thinking abut going with Accounting as my major. Hence the thousands of dollars I see flying out of the window for that single commercial!
Freaking brilliant, that's what! Wow! My eyes thank you :0)
That is awesome.
SBW: If only there were more clients who were open to really creative ideas, advertising would be a much more pleasant experience for everyone.
Lee: I'm not sure but it's a point of view. Somehow, I'm sure people were able to circulate one way or another.
Tiv: "If all advertisements were of this quality, life would be more fun." I used your quote on one of the forums today. Couldn't agree with you more. More fun for the ad agency, more fun for the client, and most of all, more fun for us consumers who have to look at those things whether we like it or not.
Square1: I'd be curious to know how much it actually cost. I'm guessing in the seven figure range.
technodoll: the pleasure is all mine. Or partially mine. Something like that.
Hi Smiler ... I got here finally. It's only taken me all week and of course I come via Michele's (but tagging you from now on)
I'm sure I've seen this on TV before (I remembered the Rolling Stones and not the bunny's - what does that say about me!)
I'm off to post one of my favourite adds if I can find it on you tube.
How's things in your world??
Hi,
Glad to see that people enjoyed the advert. I couldn't agree more - with a little more open mindedness on the part of clients, and more creativity I think we would all look forward to the adverts rather than seeing them as an unwelcome intrusion. I have another clever advert on my blog at the moment :)
jodi! It's nice hearing from you again. The fact that you remember the song more than the bunnies tells me you have better auditory memory than visual. Things in my world are... freezing cold! We're right into our winter now. Brrrr.
Bob-kat: I'll be sure to check out the new ad you've posted.
I love advertising that pushes the bounds and forces the viewer to think.
This reminds me of the bouncing ball ad and the Honda Accord parts spot. All brilliant in their own way, and all incredibly memorable. Michele sent me back to see what you've got cooking.
Carmi: I do too, but it's all too rare. I guess that makes the good ones stand out ever more, but it sure would be nice if they made more of an effort to make the experience more pleasant for the consumers, since we're force fed advertising all the time.
That was a fun and beautiful ad. I love the whimsy of the bunnies.
You've probably seen the bouncing ball ad for the same product, right? It was also quite amazing to look at.
oh that's darling! but i have a penchant for bunnies in advertisements. like this one
Post a Comment